"ARBOCELⓇ" Ensure sustainable poultry production in Bangladesh

Staff Correspondent: To ensure sustainable poultry production in the current context to all stakeholders in the poultry sector, ARBOCEL has been started its journey in Bangladesh. Planet Pharma Ltd. a well-known company in the poultry industry of the country has been started marketing ARBOCEL which is much desired product for the poultry industry of the country.

On this occasion, a program was organized jointly by PLANET Planet Pharma Ltd. and J. RETTENMAIER & SÖHNE (JRS) at RADISSON BLU Hotel in the capital recently.

JRS, India Pvt. Ltd. Managing Director Mr. Rohit Raut gave a brief introduction of J. RETTENMAIER & SÖHNE company to the attendees. Mohammad Riaz Ghauri,Senior Executive Officer of Planet Pharma Ltd. delivered the welcome speech.

Mr. Fahad Habib, Director, Planet Pharma Ltd. addressed in his speech that in the past few decades, animal nutritionists have not paid much attention to fiber in poultry feed formulations. Gradually researchers as well as the poultry industry realized the importance of fiber. Fiber utilization in poultry has been, and still is, a major research topic in universities around the world. Considering these aspects, of the country's poultry industry and keeping in mind the needs of the stakeholders, they have started marketing ARBOCEL.

JRS Head of Business Unit Livestock Applications Dr. Manfred Pietsch in his seminal article "INSOLUBLE FIBRE- AN ESSENTIAL NUTRIENT IN POULTRY NUTRITION" discusses the various aspects of ARBOCEL.

In the closing speech, Mr. Shah Habibul Haque, Managing Director of Planet Pharma Ltd thanked everyone in the event and said that to ensure the proper use of poultry feed, awareness must be created at the farm level and researchers, feed millers and all concerned must work together. He also addressed if the entrepreneurs take a good look at modern and environment-friendly products in their respective fields, then our initiative in producing safe poultry products will be beneficial.

The workshop was also attended by Mr. Mosleh Uddin, Director of Planet Pharma Ltd., Mr. Badrul Hasan Khan and senior officials of the organization.

Nutritionists present at the event believe that ARBOCEL will bring positive results in feed production in Bangladesh's poultry industry. About 175 guests including poultry sector nutritionists, scientists, bankers, senior officials of poultry industry from all over the country were present in the workshop.