Agribusiness desk:ACI Seed conducted massive promotional activities to promote Hybrid maize DEKALB BOSS In last December 2020. The variety belongs to the early to mid-segment of our maize market. The campaign took place through spot sales, farmers’ spot meeting, large farmers’ meet-up, one-to-one communication with key stakeholders.
Marketing officers along with Area Manager, Product Manager, and regional sales manager participated in this campaign.-Source:Biolife
